{"title":"The Essentials","description":"","products":[{"product_id":"the-antioxidant","title":"The Antioxidant","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eEnhance your cellular health, promote cardiovascular function, and win the fight against aging for a life-long radiant, youthful glow.*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eConsidered the \"building blocks of life\", your cells ensure all systems of your body function properly to keep you healthy and thriving. Antioxidant compounds are known to support vibrant cellular health by fighting against free radical damage produced by oxidative stress from outside triggers like toxins, poor diet, and stress. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eThe Antioxidant is formulated with a blend of fruits extracts from extensively studied super-fruits and berries including grape, pomegranate, blueberry, chokeberry, mangosteen, cranberry, goji berry, apple, and bilberry. Together, these polyphenols and other bioactive compounds work together to provide protection for important pathways involved in essential daily functions and long-term health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\n\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eImproves vasorelaxation to promote cardiovascular function and heart health\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eModulates enzymes and cell receptors in the body*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003cbr\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eEach bottle contains a 30-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_Antioxidant.pdf?v=1702562623\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Benefits assume daily use and are evidence-based\u003c\/span\u003e\u003c\/i\u003e \u003cspan style=\"font-weight: 400;\"\u003eestimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":43419083473145,"sku":"SKU-001","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheAntioxidant_19f0aeca-342a-469e-a3aa-3f85026e5b70.png?v=1721221823"},{"product_id":"the-brain-adrenal-balancer","title":"The Brain-Adrenal Balancer","description":"\u003cp\u003e\u003cb style=\"background-color: #ffff00;\"\u003e\u003c\/b\u003e\u003cb\u003eFind your zen and help your overstressed body and mind achieve a normal state of balance for relief from stress, anxiety, and fatigue.\u003c\/b\u003e\u003cb\u003e*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a curated blend of clinically tested and patented ingredients – including Relora®, Sensoril®, and Suntheanine®  – this multifunctional formula of optimized adaptogens and nutrients works together to support healthy cortisol levels, alleviate occasional fatigue, promote mental clarity, and support relaxation and restful sleep.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eSupports the body’s ability to resist biochemical changes associated with stress\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eImproves sleep duration and quality*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnhances working memory, reaction time, and cognitive capacity*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach bottle contains a 30-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_Brain-Adrenal_Balancer.pdf?v=1702562624\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ci\u003e*Benefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"120 Capsules","offer_id":45475768762617,"sku":"SKU-002","price":81.0,"currency_code":"USD","in_stock":true},{"title":"60 Capsules","offer_id":45475768795385,"sku":"SKU-003","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheBAB60Cap.png?v=1721222041"},{"product_id":"the-collection-bundle","title":"The Essentials Bundle","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan style=\"background-color: #ffff00;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003c\/span\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; background-color: #ffff00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003eThe Essentials Bundle features all 9 of Dr. Will Cole’s carefully curated supplements. Each supplement is formulated with the Earth’s finest ingredients and are designed to work synergistically together to support your optimal wellness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-probiotic?selling_plan=3840344313\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Probiotic:\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eWith 100 billion CFUs per capsule, The Probiotic contains four strains of beneficial bacteria, including the extensively studied HN019 strain of Bifidobacterium lactis to restore microbiome balance, boost immunity, and enhance overall health.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-methylator?selling_plan=3840737529\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Methylator:\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe Methylator’s comprehensive formula features five key B Vitamins and nutrients designed to support optimal methylation and help maintain healthy homocysteine.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-omega?selling_plan=3840475385\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Omega+:\u003c\/span\u003e\u003c\/a\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe Omega+ is formulated with MaxSimil®️ monoglyceride fish oil that has a three times greater EPA+DHA absorption rate than an equivalent dose of other leading fish oils for optimal hormone, brain, and cardiovascular health.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-brain-adrenal-balancer?selling_plan=3840377081\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Brain-Adrenal Balancer:\u003c\/span\u003e\u003c\/a\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eA curated blend of clinically tested and proprietary herbal blends and nutrients that help the overstressed body and mind work toward their normal state of balance and cortisol levels.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-magnesium?selling_plan=3840442617\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Magnesium: \u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe Magnesium is formulated with carefully curated magnesium compounds backed by research and studies for their enhanced bioavailability to assist with optimal brain health and better sleep.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-curcumin?selling_plan=3840606457\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Curcumin:\u003c\/span\u003e\u003c\/a\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe Curcumin is packed with pure turmeric extract including the extensively studied BCM-95®️ to help support inflammation levels from the inside out by providing antioxidant and cell-protective activity, joint support, and modulation of the production of inflammatory cytokines.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/shop.drwillcole.com\/products\/protect\"\u003e+ \u003cspan data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003eProtect:\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eProtect is formulated with alpha-lipoic acid, methylsulfonylmethane (MSM), N-acetyl-L-cysteine (NAC), B Vitamins, and Milk Thistle that all come together to support critical steps in the complex process of detoxification. By supporting your body’s natural ability to detox through enhancing function of both phase I and phase II of the detoxification process, Protect is designed to mitigate the risk of toxin exposure that has been linked to hormone dysfunction and disruption of neurotransmitter balance, glucose homeostasis, and healthy metabolism.*\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-antioxidant?selling_plan=3840311545\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Antioxidant:\u003c\/span\u003e\u003c\/a\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThe Antioxidant is formulated with a blend of fruit extracts from extensively studied super-fruits and berries rich in polyphenols and antioxidant-supportive elements to provide antioxidant protection for enhanced cellular health, cardiovascular support, and fight against aging for a life-long radiant, youthful glow.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e+ \u003ca href=\"https:\/\/shop.drwillcole.com\/products\/the-d3-k2?selling_plan=3840639225\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe D3-K2:\u003c\/span\u003e\u003c\/a\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eSince vitamin D and vitamin K2 enhance absorption of one another, The D3-K2 takes advantage of vitamin synergy with these highly bioavailable and bioactive forms of these nutrients designed to help balance hormones, enhance bone health, and support cardiovascular health for noticeable, sustainable healing.*\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eEach supplement in The Collection is at least a one month supply with some supplements lasting up to two months.\u003c\/div\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":43419086848249,"sku":"SKU-004","price":521.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheEssentialsCollection.png?v=1721230868"},{"product_id":"the-curcumin","title":"The Curcumin","description":"\u003cp\u003e\u003cb\u003eSoothe the chronic storm of inflammation to restore your body’s natural state of being and support thriving overall health from the inside-out.*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePacked with pure turmeric extract -  including the extensively studied BCM-95® - The Curcumin is able to optimize inflammation levels by providing antioxidant and cell-protective activity, joint support, and modulation of the production of inflammatory cytokines.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnlike most conventional curcumin supplements, BCM-95® enhances the bioavailability of important inflammation-fighting curcuminoids for targeted, long-lasting support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eSupports early and retained absorption of vital curcumin compounds\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlleviates common symptoms relating to prominent health conditions including cognitive health, colon health, breast health, cardiovascular health, joint health, cytokine modulation, and mood support.*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach bottle contains a 60-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_Curcumin.pdf?v=1702562623\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ci\u003e* Benefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":43419089338617,"sku":"SKU-005","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheCurcumin_296eff75-e38b-463c-9a92-983c4b353665.png?v=1721225797"},{"product_id":"the-d3-k2","title":"The D3-K2","description":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003cb\u003eTake advantage of vitamin synergy with two highly bioavailable forms of vitamin D and K2 designed to support overall function of your body for noticeable, sustainable healing.*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEvery cell in your body needs vitamin D and Vitamin K2 to thrive. But it can be difficult to consume a diet high enough in Vitamin D and K2 to facilitate optimal levels. Therefore, dietary supplementation is of vital importance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInstead of synthetic forms of vitamin K, The D3-K2 provides MK-7 as Vitamk7™, a naturally derived and solvent-free vitamin K2 that has been obtained through a patent-granted biofermentation process of Bacillus subtilis natto cultures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTogether these two nutrients help support balanced hormones, bone and dental health, and cardiovascular function.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach bottle contains a 60-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_D3-K2.pdf?v=1702562624\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*\u003ci data-mce-fragment=\"1\"\u003eBenefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"60 count","offer_id":46643777634553,"sku":"SKU-007","price":37.0,"currency_code":"USD","in_stock":true},{"title":"120 count","offer_id":46643777667321,"sku":"SKU-008","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheD3K2.png?v=1721225848"},{"product_id":"the-magnesium","title":"The Magnesium","description":"\u003cp\u003e\u003cem\u003e\u003cstrong style=\"background-color: #ffff00;\"\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong style=\"background-color: #ffff00;\"\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb\u003eSleep better for longer, alleviate stress, and enhance your memory and cognitive function. *\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv\u003eUp to 90% of the population is deficient in magnesium - the fourth most abundant mineral in your body involved in over 300 biochemical reactions. Needless to say, deficiencies can lead to a variety of health problems, making supplementation necessary.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eHowever, many forms of magnesium have low absorption rates. The Magnesium is formulated with carefully curated magnesium compounds backed by research and studies for their enhanced bioavailability – specifically Albion chelated magnesium plus Magtein™ (magnesium L-threonate), the only form of magnesium proven in animal studies to cross the blood-brain barrier.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eReverses age-associated sleep changes*†\u003c\/li\u003e\n\u003cli\u003eReduces cognitive decline and improve both long and short-term memory*†\u003c\/li\u003e\n\u003cli\u003eSignificantly raises magnesium levels in the brain*†\u003c\/li\u003e\n\u003cli\u003eSupports and enhances neuroplasticity in the brain*†\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBoosting the brain’s magnesium level is vital to healthy cognition, which includes long- and short-term memory, learning, stress management, and sleep.*\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDimensions: 3.75 × 3.75 × 2.75 in\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_Magnesium.pdf?v=1702562624\"\u003eMore Information\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*\u003c\/span\u003e\u003ci\u003e\u003cspan\u003eBenefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Natural Lemon-Lime","offer_id":44439794843897,"sku":"SKU-008","price":74.0,"currency_code":"USD","in_stock":true},{"title":"Unflavored","offer_id":44439794876665,"sku":"SKU-009","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/product-slider-01.jpg?v=1761741787"},{"product_id":"the-methylator","title":"The Methylator","description":"\u003cp\u003e\u003cb\u003eKeep your biochemical superhighway in top condition with targeted B vitamins for enhanced detoxification, healthy inflammation levels, and optimal cognitive function.*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Methylator’s\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e comprehensive formula includes the highest quality B vitamins including folate (5-Methyltetrahydrofolate), B6 (Pyridoxal 5′-phosphate), B12 (methylcobalamin), B2 (Riboflavin 5′ phosphate), and anhydrous betaine (trimethylglycine). Together these five nutrients work synergistically to provide fuel to your body’s methylation pathways in order to ensure proper detoxification, healthy inflammation levels, and neurotransmitter function - especially in the case of MTHFR gene mutations that can inhibit the natural methylation process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach bottle contains a 30-60-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_Methylator.pdf?v=1702562623\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eBenefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"The Methylator 120 count","offer_id":46643736412409,"sku":"SKU-010","price":70.0,"currency_code":"USD","in_stock":true},{"title":"The Methylator 60 count","offer_id":46643766427897,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheMethylator_67e50c13-df40-4a49-a537-643147a6e0f5.png?v=1721225933"},{"product_id":"the-omega","title":"The Omega+","description":"\u003cp\u003e\u003cb style=\"background-color: #ffff00;\"\u003e\u003c\/b\u003e\u003cb style=\"background-color: #ffff00;\"\u003e\u003c\/b\u003e\u003cb\u003eHealthy fats are the new black, so support optimal hormone and brain health with a curated blend of bioavailable omega-3s.*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike other fish oils that can be hit or miss in terms of bioavailability, The Omega+ is formulated with MaxSimil® monoglyceride fish oil that has a three times greater EPA+DHA absorption rate than an equivalent dose of other leading fish oils. This patented lipid absorption enhancement technology (PLATform), allows for maximum bioavailability to provide the most benefit for your health.*\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach bottle contains a 60-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_Omega.pdf?v=1702562624\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eBenefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":43419153006841,"sku":"SKU-011","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheOmega_eb476e2d-1159-424d-863b-eb2d4e89d749.png?v=1721218562"},{"product_id":"the-probiotic","title":"The Probiotic","description":"\u003cp\u003e\u003cb\u003eSupport the foundation of your entire health with targeted probiotics designed to restore bacterial balance for a healthier, happier you.*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSince each of us come across common gut stressors on a daily basis such as toxins, stress, and dietary choices, it is important to bring in extra support through a probiotic – even for the most health-conscious of individuals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith 100 billion CFUs per capsule, The Probiotic contains four strains of beneficial bacteria, including the extensively studied HN019 strain of Bifidobacterium lactis for restored microbiome balance, boosted immunity, and enhanced overall health. The Probiotic is sealed in nitrogen-purged aluminum blister packs to protect the bacteria from heat, moisture, and oxygen with each capsule packaged in gastro-resistant capsules to ensure a more targeted release.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach bottle contains a 30-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/The_Probiotic.pdf?v=1702562624\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eBenefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":43419153268985,"sku":"SKU-012","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheProbiotic_ae5a8932-edb0-4e49-ad36-afda58ae1b3b.png?v=1721218621"},{"product_id":"protect","title":"Protect","description":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003cb\u003eMake your life a cleanse and support your body’s natural ability to detox for enhanced overall health without the need for trendy detoxes.*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eToxins are all around us. And while we can mitigate our exposure, we can’t hide from them altogether. That’s why it is vital that we support our body’s natural ability to detox and the health of our largest detox organ - our liver.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProtect is formulated with alpha-lipoic acid, methylsulfonylmethane (MSM), N-acetyl-L-cysteine (NAC), B Vitamins, and Milk Thistle that all come together to support critical steps in the complex process of detoxification. By supporting your body’s natural ability to detox through enhancing function of both phase I and phase II of the detoxification process, Protect is designed to mitigate the risk of toxin exposure that has been linked to hormone dysfunction and disruption of neurotransmitter balance, glucose homeostasis, and healthy metabolism.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA multiple-stage quality assurance program ensures the highest level of potency, safety, integrity, and purity in each batch of fruit extracts from field to finished product. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFree US shipping on orders $250 and over\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCancel subscriptions, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach bottle contains a 60-day supply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFormulated, manufactured, and packaged in the USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/Protect.pdf?v=1702562624\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore Information\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e*\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eBenefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":44211629687033,"sku":"SKU-023","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/Protect_437fc1a0-e0a5-4a39-90e6-53582730a74f.png?v=1721221720"},{"product_id":"the-multivitamin","title":"The MultiVitamin","description":"\u003cp data-pm-slice=\"0 0 []\"\u003eThis premium multivitamin formulation is meticulously crafted to offer foundational nutrition, aligning perfectly with the principles of holistic wellness. Rich in high-quality vitamins and minerals, it functions as a cornerstone for antioxidant support, detoxification, and overall vitality enhancement. With a focus on optimizing energy production and stress resilience, this blend ensures that every cell in your body is fortified with the essential nutrients it craves for optimal function.\u003c\/p\u003e\n\u003cp\u003eIn tune with the needs of modern lifestyles, this multivitamin addresses prevalent micronutrient deficiencies, providing bioavailable forms of key nutrients essential for immune health and cellular integrity. By incorporating a balanced nutrient profile and bioactive forms, it ensures maximum absorption and utilization, supporting your journey toward vibrant well-being. Plus, its detoxification support aids in the safe elimination of harmful substances, safeguarding your tissues and promoting a state of optimal health. Elevate your wellness journey with this foundational multivitamin, designed to nourish your body from within and empower you to thrive in every aspect of life.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/ActivNutrients_120c_The_MultiVitamin_DRS-120_042122_COLEWI.pdf?v=1710246015\" title=\"Supplement Facts\"\u003eLearn More\u003c\/a\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":44483662020857,"sku":"SKU-033","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/TheMultivitamin_d3744d80-3481-462a-8d7a-5a9de3426b56.png?v=1721218512"},{"product_id":"the-magnesium-90-c-replaces-optimag-neuro-90-c","title":"The Magnesium 90 C","description":"\u003cp\u003e\u003cem\u003e**Please check your protocol for dosage instructions and days' supply.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Magnesium features magnesium L-threonate (as Magtein®), the only form of magnesium known to cross the blood-brain barrier. Complemented by highly absorbable Albion® di-magnesium malate and TRAACS® magnesium lysinate glycinate chelate, this formula is designed to boost the brain’s magnesium level. Magnesium is vital to supporting brain health and promoting healthy nervous system functions.*\u003c\/span\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":46482653675769,"sku":"SKU-088","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/476.png?v=1747257896"},{"product_id":"the-mineral-complex","title":"The Mineral Complex","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMineral Complex® is a highly absorbable and balanced multi-mineral formula, is composed exclusively of Albion®’s patented and fully reacted mineral amino acid chelates, malates, and mineral complexes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dr. Will Cole","offers":[{"title":"Default Title","offer_id":46513133191417,"sku":"","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/files\/475.png?v=1747257611"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9576\/2169\/collections\/the-collection.webp?v=1705423216","url":"https:\/\/shop.drwillcole.com\/collections\/the-essentials.oembed?page=2","provider":"Dr. Will Cole","version":"1.0","type":"link"}